Archive for the ‘SEO’ Category

A number one ranking on Google is more desirable than a front row seat at the Royal Wedding and in some cases is harder to get. High Google rankings are certainly not passed down through generations, but search engine optimisation (SEO) including links back to your site, quality content and a well constructed website can go a long way to achieving that coveted first page ranking.

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While searching today for a local osteopath I came across a strange result… Moisture Control Services! Definitely not the sort of Osteopath I want to see

Turns out Aluminium Casthouse is a technology conference in Melbourne and has been listed in Google Places as an Osteopath in Coconut Grove. This is most likely an error by Google as they get unverified listings from the Yellow Pages and other similar directories.

Ok, so what?

Having your business listed incorrectly could mean that it shows in completely irrelevant results which is a bit like advertising swimsuits on a ski slope. Even worse, it could mean that your business doesn’t show for potential customers who are searching for your keywords.

The other concern here is that the businesses ranked 4 onwards clearly haven’t optimised their Google Places page and are now being outranked by an irrelevant business. To fix this they should add as much information as possible to their listing. You can include photos, multiple business categories, a description and much more.

Read my post on Getting Your Business Online for some other basic tips to promote your business online.

On Page SEO is one half of the two types of SEO you can undertake for your website. The other is Off Page SEO if you weren’t sure. Here are some On Page SEO tips to help get your website ranked in the search engines. Read the rest of this entry »