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><channel><title>Zhoom &#124; Web Design &#124; Online Marketing &#124; SEO &#124; Darwin, NT, Australia</title> <atom:link href="http://www.zhoom.com.au/feed/" rel="self" type="application/rss+xml" /><link>http://www.zhoom.com.au</link> <description>Your Business &#62;&#62;&#62; Next Level</description> <lastBuildDate>Wed, 07 Mar 2012 02:08:21 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=</generator> <item><title>5 Steps to a Conversion Friendly Website</title><link>http://www.zhoom.com.au/5-steps-to-a-conversion-friendly-website/</link> <comments>http://www.zhoom.com.au/5-steps-to-a-conversion-friendly-website/#comments</comments> <pubDate>Wed, 07 Mar 2012 01:58:10 +0000</pubDate> <dc:creator>Ciaran Mahoney</dc:creator> <category><![CDATA[Analytics]]></category> <category><![CDATA[Chamber Connect]]></category> <category><![CDATA[Conversions]]></category> <category><![CDATA[Google Analytics]]></category> <category><![CDATA[Marketing Planning]]></category><guid
isPermaLink="false">http://www.zhoom.com.au/?p=631</guid> <description><![CDATA[Cross-posted from the Chamber Connect Newsletter to which I contribute voluntarily. So you&#8217;ve got yourself a fancy schmancy website with all the bells and whistles, the graphics reminiscent of Van Gogh&#8217;s Irises and your content worthy of a Pulitzer. Let&#8217;s assume you are generating traffic, you have setup goals in your preferred web analytics tool and you are [...]]]></description> <wfw:commentRss>http://www.zhoom.com.au/5-steps-to-a-conversion-friendly-website/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>What Is Your Call to Action?</title><link>http://www.zhoom.com.au/what-is-your-call-to-action/</link> <comments>http://www.zhoom.com.au/what-is-your-call-to-action/#comments</comments> <pubDate>Fri, 03 Feb 2012 00:00:53 +0000</pubDate> <dc:creator>Ciaran Mahoney</dc:creator> <category><![CDATA[Marketing]]></category> <category><![CDATA[Analytics]]></category> <category><![CDATA[Conversions]]></category> <category><![CDATA[Landing Pages]]></category><guid
isPermaLink="false">http://www.zhoom.com.au/?p=615</guid> <description><![CDATA[Cross-posted from the Chamber Connect Newsletter to which I contribute voluntarily. As the old adage goes, &#8220;ask and you will be given&#8221;. Could you imagine going into a used car yard and never being asked if you would like to buy a car? It just wouldn&#8217;t happen! The same applies online and it is our job [...]]]></description> <wfw:commentRss>http://www.zhoom.com.au/what-is-your-call-to-action/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>A Quick Look at Google Analytics Goal Setting</title><link>http://www.zhoom.com.au/a-quick-look-at-google-analytics-goal-setting/</link> <comments>http://www.zhoom.com.au/a-quick-look-at-google-analytics-goal-setting/#comments</comments> <pubDate>Wed, 07 Dec 2011 01:01:52 +0000</pubDate> <dc:creator>Ciaran Mahoney</dc:creator> <category><![CDATA[Analytics]]></category> <category><![CDATA[Goals]]></category> <category><![CDATA[Google Analytics]]></category> <category><![CDATA[Social Media]]></category><guid
isPermaLink="false">http://www.zhoom.com.au/?p=605</guid> <description><![CDATA[Every website should have goals, whether you are selling buttons, campaigning to become class president or posting cat pictures for your mum to see. Some common goals are reaching a specific page (eg, the thank you page at the end of a sale), number of pages visited, time on website or a specific path through [...]]]></description> <wfw:commentRss>http://www.zhoom.com.au/a-quick-look-at-google-analytics-goal-setting/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Google Analytics &#8211; Analyse Landing Page Engagement from Facebook Campaign</title><link>http://www.zhoom.com.au/google-analytics-analyse-landing-page-engagement-from-facebook-campaign/</link> <comments>http://www.zhoom.com.au/google-analytics-analyse-landing-page-engagement-from-facebook-campaign/#comments</comments> <pubDate>Tue, 31 May 2011 14:23:56 +0000</pubDate> <dc:creator>Ciaran Mahoney</dc:creator> <category><![CDATA[Marketing]]></category> <category><![CDATA[Facebook]]></category> <category><![CDATA[Google Analytics]]></category> <category><![CDATA[Landing Pages]]></category> <category><![CDATA[Social Media]]></category><guid
isPermaLink="false">http://www.zhoom.com.au/?p=591</guid> <description><![CDATA[Most of us would probably rather pull out our fingernails than delve into the deep dark world of data analysis. So to get you started, we are going to do some hand holding, back massaging and slowly climb into Google Analytics with a simple analysis of a Facebook campaign. This article comes as a follow [...]]]></description> <wfw:commentRss>http://www.zhoom.com.au/google-analytics-analyse-landing-page-engagement-from-facebook-campaign/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Adding Microformats to The Events Calendar</title><link>http://www.zhoom.com.au/adding-microformats-to-the-events-calendar/</link> <comments>http://www.zhoom.com.au/adding-microformats-to-the-events-calendar/#comments</comments> <pubDate>Thu, 26 May 2011 13:45:15 +0000</pubDate> <dc:creator>Ciaran Mahoney</dc:creator> <category><![CDATA[Wordpress]]></category> <category><![CDATA[Microformats]]></category> <category><![CDATA[The Events Calendar]]></category><guid
isPermaLink="false">http://www.zhoom.com.au/?p=574</guid> <description><![CDATA[So I have been thinking about adding Microformats to a local Darwin Events and lifestyle WordPress website I run, but never got round to implementing them. That was until I got some inspiration from the Darwin Web Standards crew at a DWS meetup group session about Microformats and their use in semantic markup. Major props should also go [...]]]></description> <wfw:commentRss>http://www.zhoom.com.au/adding-microformats-to-the-events-calendar/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>The Beginner&#8217;s Guide to Search Engine Optimisation</title><link>http://www.zhoom.com.au/the-beginners-guide-to-search-engine-optimisation/</link> <comments>http://www.zhoom.com.au/the-beginners-guide-to-search-engine-optimisation/#comments</comments> <pubDate>Tue, 03 May 2011 15:14:02 +0000</pubDate> <dc:creator>Ciaran Mahoney</dc:creator> <category><![CDATA[SEO]]></category> <category><![CDATA[Backlinks]]></category> <category><![CDATA[Content]]></category> <category><![CDATA[Google Analytics]]></category> <category><![CDATA[Keywords]]></category> <category><![CDATA[Linkbuilding]]></category> <category><![CDATA[Search Engines]]></category><guid
isPermaLink="false">http://www.zhoom.com.au/?p=564</guid> <description><![CDATA[A number one ranking on Google is more desirable than a front row seat at the Royal Wedding and in some cases is harder to get. High Google rankings are certainly not passed down through generations, but search engine optimisation (SEO) including links back to your site, quality content and a well constructed website can [...]]]></description> <wfw:commentRss>http://www.zhoom.com.au/the-beginners-guide-to-search-engine-optimisation/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Win Travel Vouchers with Chamber Connect</title><link>http://www.zhoom.com.au/win-travel-vouchers-with-chamber-connect/</link> <comments>http://www.zhoom.com.au/win-travel-vouchers-with-chamber-connect/#comments</comments> <pubDate>Fri, 29 Apr 2011 08:07:05 +0000</pubDate> <dc:creator>Ciaran Mahoney</dc:creator> <category><![CDATA[Business]]></category> <category><![CDATA[Chamber Connect]]></category> <category><![CDATA[Competition]]></category><guid
isPermaLink="false">http://www.zhoom.com.au/?p=556</guid> <description><![CDATA[If you&#8217;re a young person in Darwin you need to check out Chamber Connect. Now is the time to join as Chamber Connect are giving away $3500 worth of travel vouchers to new and existing members over the next month. Chamber Connect is a great way to meet like-minded business people who are around the same age. Not only [...]]]></description> <wfw:commentRss>http://www.zhoom.com.au/win-travel-vouchers-with-chamber-connect/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Getting Started With Google Analytics</title><link>http://www.zhoom.com.au/getting-started-with-google-analytics/</link> <comments>http://www.zhoom.com.au/getting-started-with-google-analytics/#comments</comments> <pubDate>Tue, 05 Apr 2011 06:37:34 +0000</pubDate> <dc:creator>Ciaran Mahoney</dc:creator> <category><![CDATA[Analytics]]></category> <category><![CDATA[Google Analytics]]></category> <category><![CDATA[Sales Funnel]]></category><guid
isPermaLink="false">http://www.zhoom.com.au/?p=540</guid> <description><![CDATA[Web analytics doesn&#8217;t always mean hours spent combing through pages of data reports, nor are you required to undertake in depth technical analysis. To get started all that is required is the occasional checking of website data, some quick analysis and quick creation of action plans based on your findings. Web analytics can get also [...]]]></description> <wfw:commentRss>http://www.zhoom.com.au/getting-started-with-google-analytics/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Google Search Fail: Darwin Osteopaths</title><link>http://www.zhoom.com.au/google-search-fail-darwin-osteopaths/</link> <comments>http://www.zhoom.com.au/google-search-fail-darwin-osteopaths/#comments</comments> <pubDate>Tue, 05 Apr 2011 02:42:30 +0000</pubDate> <dc:creator>Ciaran Mahoney</dc:creator> <category><![CDATA[Fail]]></category> <category><![CDATA[SEO]]></category> <category><![CDATA[Google Places]]></category> <category><![CDATA[Local Search]]></category><guid
isPermaLink="false">http://www.zhoom.com.au/?p=528</guid> <description><![CDATA[While searching today for a local osteopath I came across a strange result&#8230; Moisture Control Services! Definitely not the sort of Osteopath I want to see Turns out Aluminium Casthouse is a technology conference in Melbourne and has been listed in Google Places as an Osteopath in Coconut Grove. This is most likely an error by Google as they get [...]]]></description> <wfw:commentRss>http://www.zhoom.com.au/google-search-fail-darwin-osteopaths/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>5 Marketing Lessons My Grandmother Taught Me</title><link>http://www.zhoom.com.au/5-marketing-lessons-my-grandmother-taught-me/</link> <comments>http://www.zhoom.com.au/5-marketing-lessons-my-grandmother-taught-me/#comments</comments> <pubDate>Tue, 01 Mar 2011 01:03:14 +0000</pubDate> <dc:creator>Ciaran Mahoney</dc:creator> <category><![CDATA[Marketing]]></category> <category><![CDATA[Call to Action]]></category> <category><![CDATA[Donations]]></category> <category><![CDATA[Fundraising]]></category> <category><![CDATA[Marketing Planning]]></category> <category><![CDATA[Proofreading]]></category><guid
isPermaLink="false">http://www.zhoom.com.au/?p=513</guid> <description><![CDATA[My grandmother was a schoolteacher who, in her later years, spent most of her time shopping for bargains, doing crosswords and chatting online. As a youngster, I used to think she was a little crazy, but as I grow older I realise her views on life were in fact marketing gospel. The Proof is in [...]]]></description> <wfw:commentRss>http://www.zhoom.com.au/5-marketing-lessons-my-grandmother-taught-me/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Changing Your WordPress User Password</title><link>http://www.zhoom.com.au/changing-your-wordpress-user-password/</link> <comments>http://www.zhoom.com.au/changing-your-wordpress-user-password/#comments</comments> <pubDate>Tue, 15 Feb 2011 01:13:20 +0000</pubDate> <dc:creator>Ciaran Mahoney</dc:creator> <category><![CDATA[Tutorials]]></category> <category><![CDATA[Wordpress]]></category> <category><![CDATA[Hackers]]></category> <category><![CDATA[Password]]></category><guid
isPermaLink="false">http://www.zhoom.com.au/?p=488</guid> <description><![CDATA[WordPress security should be at the top of every webmaster&#8217;s list, especially with the number of hackers looking for easy ways to inject their spam into your website. One part of the overall security of your WordPress site is to change your password regularly, preferably monthly. You should also use a complex password with UPPER [...]]]></description> <wfw:commentRss>http://www.zhoom.com.au/changing-your-wordpress-user-password/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Tips for On Page SEO</title><link>http://www.zhoom.com.au/tips-for-on-page-seo/</link> <comments>http://www.zhoom.com.au/tips-for-on-page-seo/#comments</comments> <pubDate>Tue, 08 Feb 2011 01:23:11 +0000</pubDate> <dc:creator>Ciaran Mahoney</dc:creator> <category><![CDATA[SEO]]></category> <category><![CDATA[Bing]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[Search Engines]]></category> <category><![CDATA[Yahoo]]></category><guid
isPermaLink="false">http://www.zhoom.com.au/?p=383</guid> <description><![CDATA[On Page SEO is one half of the two types of SEO you can undertake for your website. The other is Off Page SEO if you weren’t sure. Here are some On Page SEO tips to help get your website ranked in the search engines. Update Your Website Content Regularly Search engines like new stuff! Try [...]]]></description> <wfw:commentRss>http://www.zhoom.com.au/tips-for-on-page-seo/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Getting Your Business Online</title><link>http://www.zhoom.com.au/getting-your-business-online/</link> <comments>http://www.zhoom.com.au/getting-your-business-online/#comments</comments> <pubDate>Thu, 03 Feb 2011 23:49:31 +0000</pubDate> <dc:creator>Ciaran Mahoney</dc:creator> <category><![CDATA[Marketing]]></category> <category><![CDATA[eCommerce]]></category> <category><![CDATA[Getting Online]]></category> <category><![CDATA[Google Places]]></category> <category><![CDATA[Social Media]]></category><guid
isPermaLink="false">http://www.zhoom.com.au/?p=471</guid> <description><![CDATA[With around 50% of consumers searching online before making a purchase decision, getting your business found is no longer a matter of posting flyers under car windscreens at the local supermarket. You need to get online! Yes, getting online takes some effort, but the chance to connect with 50% more potential customers will almost certainly [...]]]></description> <wfw:commentRss>http://www.zhoom.com.au/getting-your-business-online/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>An Introduction to Email Marketing</title><link>http://www.zhoom.com.au/an-introduction-to-email-marketing/</link> <comments>http://www.zhoom.com.au/an-introduction-to-email-marketing/#comments</comments> <pubDate>Tue, 30 Nov 2010 05:59:19 +0000</pubDate> <dc:creator>Ciaran Mahoney</dc:creator> <category><![CDATA[Marketing]]></category> <category><![CDATA[Email Marketing]]></category><guid
isPermaLink="false">http://www.zhoom.com.au/?p=447</guid> <description><![CDATA[In this digital world of daily Viagra deals, Nigerian bank scams and Farmville updates, many businesses find it difficult to engage customers with legitimate email marketing. Email marketing however, can be a very useful tool provided you take the time to build relationships with your subscribers and avoid becoming a spammer. Although many of us send [...]]]></description> <wfw:commentRss>http://www.zhoom.com.au/an-introduction-to-email-marketing/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Promote Your Business With YouTube</title><link>http://www.zhoom.com.au/promote-your-business-with-youtube/</link> <comments>http://www.zhoom.com.au/promote-your-business-with-youtube/#comments</comments> <pubDate>Sun, 15 Aug 2010 02:46:36 +0000</pubDate> <dc:creator>Ciaran Mahoney</dc:creator> <category><![CDATA[Social Media]]></category> <category><![CDATA[online promotion]]></category> <category><![CDATA[video]]></category> <category><![CDATA[youtube]]></category><guid
isPermaLink="false">http://www.zhoom.com.au/?p=388</guid> <description><![CDATA[YouTube is no longer a site for watching kittens fall off counters, Justin Bieber sing or babies biting each other. YouTube is an effective and essential tool for marketing your business online. And the best thing? It&#8217;s Free to get started! YouTube Statistics and Facts YouTube has been around since 2005, and since being purchase by [...]]]></description> <wfw:commentRss>http://www.zhoom.com.au/promote-your-business-with-youtube/feed/</wfw:commentRss> <slash:comments>6</slash:comments> </item> </channel> </rss>
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